3 tips to get a better position on search engines

1) Optimize the structure of content and data
One of the first tips for SEO optimization is certainly to improve the structure of content or data within the website itself, so that search engines understand what type of content is included in your web page. which are nothing more than the description and title of the website displayed in the results of any search engine. In order to function, rich snippets use microdata and the semantic web to be viewed. All those people who want to apply this standard will have to do nothing but document themselves on a page called schema.org, a site created by a collaboration between Google, Yahoo and Bing, to understand how to add rich snippets correctly. Once this has been done, all you have to do is test its operation with the help of particular web pages that display the results of the main search engines, in this way you will understand if the changes have been made correctly or not.

2) Correct all 404 errors
While browsing the web it may happen that some sites are offline due to the 404 error; unfortunately within the web this problem is widespread and can lead to harmful consequences for the web page, the visibility and any income generated by it. In order to fully apply the SEO rules, this error must be totally eliminated, keeping the web page always available for the visit of all Internet users.

The 404 error can be recognized immediately since it is displayed inside a totally white page, the textual part of which is almost always composed of an error message such as it is necessary to use tools that are available on the web, and if this is not enough, it will be mandatory to contact your hosting provider, so that you can stem the problem. Unfortunately, the temporary unavailability of part of any site leads to losses; first of all consider that all visitors who are victims of this error will be irritated and will hardly return to visit the page, in this way they will lose visibility, visits, and if the site in question sold some kind of product or article, it will even lose a potential buyer.

Unfortunately, the temporary unavailability of part of any site leads to losses; first of all consider that all visitors who are victims of this error will be irritated and will hardly return to visit the page, in this way they will lose visibility, visits, and if the site in question sold some kind of product or article, it will even lose a potential buyer. Unfortunately, the temporary unavailability of part of any site leads to losses; first of all consider that all visitors who are victims of this error will be irritated and will hardly return to visit the page, in this way they will lose visibility, visits, and if the site in question sold some kind of product or article, it will even lose a potential buyer.

3) Optimization of existing pages
Another little advice regarding SEO optimization and certainly to make substantial changes to existing web pages and not create new ones, leaving the old ones aside. It is good to consider that great successes can be achieved by optimizing the various components that make up a web page, ie the various tags, descriptions, headers and contents. Some of the most important components are: Tag Title, that is the link that is displayed within the search engine results page, but not only, and also the element that attracts any internet users to click on it and enter the linked web page. In order for an excellent Tag Title to be created, it must be made up of the keywords of the site, in order to be made available during a web search.

Furthermore, it is necessary to remember that you must never exceed 60 characters and that a title must be written that is attractive but at the same time exhaustive in describing the content of your web page. The meta description is nothing more than the textual part that is displayed under the link in the results of engines such as Yahoo. This component has the sole purpose of attracting even more people who surf the web and do searches in which certain keywords are understood. To improve the Metadescription it is necessary to create a text of 137 or 140 characters that comprehensively describes the meaning of the page and creates in the user who reads the need to enter it. The Alt Tag is usually used to insert a title and a small description for the images contained within any website.